Many small businesses start out with a relatively small staff and a lot of business-building objectives. Organization, communication, and innovation are all essential to getting your business successfully launched and off the ground. Community Meets can be a great resource during this start-up phase and help you showcase your new business.
Creating a business and marketing plan should be one of your first objectives. This can help ensure you’re organized in terms of your market research, studying your demographics, identifying appropriate technology investments and software upgrades, and hiring the right people to help you grow your company. Time management will also be essential, as you’ll want to build your new business well, yet not grow so quickly that you’re unable to service everybody appropriately. According to Keap, use project management tracking tools as a way to make sure everybody is on the same page, and regularly communicate with staffers through a company Intranet and regular staff meetings.
Host Programs and Events
Getting people into your business and familiar with your products, services, and staffers is a great way to start building your network of prospects. Whether you host an open house event, conduct workshops, or even have an onsite fundraiser for a charity event, anything that gets people through your doors and talking about your business is going to be a smart move. It also provides an opportunity to promote your products and services and mingle with guests as a way to learn more about customer needs. According to Business News Daily, start by deciding what you want to achieve with your event and then move to the guest list, the location, the activities, and promotions.
Get Active on Social Media
In addition to your website, social media is going to be a big part of how you promote your business. The nice thing about this type of platform is it allows you to have back-and-forth communication with your customers. You can invite people to post comments, pictures, host live webinars and seminars, as well as let people know what you’re doing and why you’re doing it. This type of interaction can help consumers feel like they’re part of your organization, which can lead to repeat and referral business, as well as customer loyalty. Regular posts, streamed events, news publications, and community involvement are all things that make for great social media content. Add photos and videos to make your online presence more compelling.
DIY Versus Hiring Professionals
In a small business, the budget is often tight, and many people wear numerous hats in terms of job descriptions. You’ll want to think about positions you need to fill in a full-time capacity, or can manage with an independent contractor. For example, you may not need a full-time social media manager, but you can certainly find a freelancer on an online job platform. Fees typically range between $14 and $35 per hour, but you can search, “social media marketing pricing” to learn more. You may hire somebody to handle your social media on a regular basis or to train you and your staff on best practices and then consult with you on occasion to ensure your campaigns are effective.
Starting a small business is exhilarating, challenging, and ultimately rewarding. Maintain open lines of communication with your staff, your customers, and your vendors, and create a culture of innovation and inclusivity. Also, stay abreast of your competition so you can continually improve your offers to expand your market share.
Community Meets is a place to post events and find interesting events to attend. Visit the site to learn more, check out upcoming activities, and learn how to promote your next business event. For more information, reach out via email.
This article was written by Julie Morris, Life and Career Coach.